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Lobster Ink

Lobster Ink

The Lobster Ink platform is an enterprise e-learning solution that enables multinationals to better manage their hospitality process.

Who is Lobster Ink?

Lobster Ink helps multinationals transform the organization by growing their knowledge. It offers three options: consultancy for e-learning, content production and an enterprise e-learning platform.

Together with the marketing and IT department of Lobster Ink, we reinvented the corporate website. The Umbraco Accelerator was used as a basis, over which the corporate house style was applied.

By combining the technical knowledge of Arlanet and the in-house design expertise of Lobster Ink, we have been able to deliver a beautiful result that gives their brand extra prestige.


Setting up a super flexible and attractive website, which is also optimized and set up by our own marketers.


By using Arlanet's Umbraco Accelerator, we started straight from a strong foundation with a lot of functionality available out-of-the-box.


Umbraco offers an open-source CMS with a lot of flexibility and a super friendly user experience for content managers and marketers.

"With the Umbraco expertise and knowledge of Arlanet's Agile methodology, we were able to create a completely new brand website with a greatly improved user experience in just 60 days."

-- Gerard du Plessis, Global Head of Marketing


Lead Generation Platform

It is very important for the Lobster Ink marketing team to be able to react quickly to developments within the market. The company was recently acquired by Ecolab and is experiencing rapid growth, making flexibility and time to market even more important than usual. By using Umbraco in combination with our Accelerator, more functionality was delivered than expected for a tight budget. Since then, the website has been improved and further developed on a weekly basis, so that the result continues to improve.

Umbraco Cloud Pro was chosen for hosting the website, which is based on Microsoft Azure. This allows the website to handle peak traffic and deliver a good performance of the CMS to the marketing team. Every day the team works on optimizing the lead generation and expanding the content.


Curious about what Arlanet can do for your organization?

Book an appointment or strategy session with our Umbraco experts.

Call Paul at +31 (0)75 - 647 60 90

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